John McEnroe is one of the most successful tennis players in the history of the sport, but it isn't his accolades that make him so interesting to me. After reading more about football casuals throughout the era's, and really thinking about the fashion of the football firms in the 1980's, it has become evident that tennis gear was a major influence in the fashion of the football fan. With labels such as Sergio Tacchini, Lacoste and Fila all being worn by the tennis player, the style was quickly stolen by the casual, football fighting lads of the 80's. The continental labels had a mixture of youth/sport/style and pride about them, and I believe this is the reason why football fans invested so much money in this sport wear. As for labels these days, the more preppy and vintage companies design with this style in mind, and take into consideration terms such as nostalgia, vintage, and culture.
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